When founders ask why their paid media isn’t converting, we often find the real culprit sitting under the hood: a slow, jittery site. Core Web Vitals (CWV) are Google’s way of measuring the experience people actually feel—how fast the first […]

Local search has become the default discovery path for service businesses across Australia—from plumbers in Parramatta to accountants in Adelaide. If you appear, you get the enquiry. If you don’t, you donate clicks to competitors. This playbook focuses on the […]

In today’s fast-paced digital world, users expect websites to be fast, responsive, and seamless. Whether you’re a small business owner, a growing eCommerce store, or a digital marketing agency, website performance can be the difference between a thriving online presence […]

In the digital world, where your website is often the first interaction a customer has with your brand, making a lasting impression is everything. But more than just looking good, your site must work well—it should guide visitors effortlessly, build […]

In today’s fast-paced digital landscape, a website is more than just a virtual business card — it’s your storefront, your first impression, and often your most powerful marketing tool. Yet, many businesses fall into the trap of thinking that once […]

Earlier this year, back in June, a couple of us lucky Squid’s we’re fortunate to work with the great team that run Cannes Lions, on their ibeacon VIP event network.

We wanted to say a BIG THANK YOU to everyone that touched us & our business in 2016 and we look forward to an amazing 2017 with you involved.

We wanted to say a BIG THANK YOU to everyone that touched us & our business in 2016 and we look forward to an amazing 2017 with you involved.

Earlier this year, back in June, a couple of us lucky Squid’s we’re fortunate to work with the great team that run Cannes Lions, on their ibeacon VIP event network.

If you’ve been mixing in the world of startups and tech entrepreneurs then you’ve probably come across this term.
If not you might be asking what is a “pivot” or normally termed “to pivot”
“To Pivot” is a key ingredient to success, or more importantly reducing the risk of failure.

A Workshop is an amazing opportunity to bring together and collaborate with a number of different people involved with or affected by your work.
If they’re planned well, they can be incredibly valuable for everyone involved. Workshops are great for brainstorming, interactive learning, building relationships, and problem solving.

iBeacon is Apple’s implementation of Bluetooth low-energy (BLE) wireless technology to create a different way of providing location-based information and services to iPhones and other iOS devices. iBeacon arrived in iOS7, which means it works with iPhone 4s or later, iPad (third generation and onwards) iPad mini and iPod touch (fifth generation or later).

Squid Digital have partnered with Eventsquid to offer incredible event registration software in the APAC region. Which includes a Free mobile experience for customers and attendees.

A Workshop is an amazing opportunity to bring together and collaborate with a number of different people involved with or affected by your work.
If they’re planned well, they can be incredibly valuable for everyone involved. Workshops are great for brainstorming, interactive learning, building relationships, and problem solving.

You’ve probably heard that the 2016 Olympics are just around the corner…..well if you’re in Brazil and near Rio de Janeiro they are.
The XXXI Olympiad kicks off on the 5th August and is likely to be an amazing 17 days of summer for athletes and spectators alike.
Since some of us were working in London in the few years before the 2012 games we wanted to reflect on some of the enormous digital changes, around mobile that have come about between the last Olympic games and the next.

The names POD…….Cephalopod and welcome to our blog and first post.
OK we’re not James Bond, but sometimes we feel like it!
We’re on a mission to metamorphosis the digital and mobile world for business and the consumer.