Hunters Hill Rugby - Unifying Hunters Hill Rugby Online (From Two Websites to One Club Hub)

12 February 2026

Hunters Hill Rugby – Unifying Hunters Hill Rugby Online (From Two Websites to One Club Hub)

Client: Hunters Hill Rugby Union Football Club
Partner: Squid Digital
Overview:
Hunters Hill Rugby operated with two separate websites — one for Seniors and one for Juniors — each with its own structure, content, and “where do I go?” moments for parents, players, sponsors, and volunteers. Squid Digital brought everything together into a single, modern “whole-club” website:

Seniors site (legacy): https://www.huntershillrugby.org.au/
Juniors site (legacy): https://www.hhjru.com.au/
New unified site: https://huntershillrugby.com.au/

Focus: Create a single source of truth for the entire club.

The Challenge

Two clubs online, one club in real life.

With separate Seniors and Juniors websites, the digital experience didn’t match how the club actually operates — as one community spanning juniors, women’s, men’s, and golden oldies.

A few issues we commonly see in this “split site” setup (and that were present here):

Inconsistent navigation and user journeys
Visitors had to decide up front whether they were “Seniors” or “Juniors,” even when they just wanted basics like registration, committee contacts, sponsors, or club history.
Different look, feel, and content standards
The Juniors site had its own design, content blocks, and features (e.g., registrations, Instagram feeds, tours), while the Seniors site used a different structure entirely.
Higher admin overhead
Two websites usually means duplicated updates, split content ownership, and more chances for outdated information to linger.

The Solution

One website. One club. Clear pathways for every audience.
We designed and built a brand new single site that works as the digital “front door” for the entire club — juniors through golden oldies — with clear navigation, modern content structure, and strong calls-to-action.

What we built

1) A true “whole of club” information architecture

The new site is organised around how people actually think and browse: About, Rugby, Membership, Sponsors, Committees, Awards, Events, Contact — so visitors can find what they need without knowing internal club structures first.

2) Registration made obvious (and consistent)

Rather than hiding critical actions across different pages/sites, the unified site surfaces “Register to Play” and links directly into Rugby Xplorer in multiple key locations.

3) Club storytelling + credibility (history, awards, life members)

Clubs like this have real legacy — and the new site reflects it with dedicated sections for history and recognition. This isn’t fluff: it’s what builds community pride and sponsor confidence.

4) Cleaner committee + contact pathways

The site includes a structured contact experience that routes enquiries by type (Seniors / Juniors / General) and captures the info the club actually needs to respond quickly.

5) A platform sponsors can be proud to sit on

The homepage prominently features sponsor logos and positions the club as active, structured, and community-led — which matters when you’re asking local businesses to support you.

What’s Interesting (and Replicable) for Other Sports Clubs

If you’re a community club, your website isn’t a brochure — it’s your operational engine. This project is a great example of how simplifying the digital footprint can remove friction everywhere else.

Key takeaways

One club = one domain
A single home online reduces confusion, improves trust, and makes marketing easier (social links, Google visibility, sponsorship decks, QR codes — all cleaner).
Design for “first-time visitors”
Parents and new players don’t know your internal committees. They want: Where do we play? How do we join? Who do I contact? The new structure supports that.
Make registration the hero
Clubs live and die by sign-ups. Prominent, repeated CTAs to registration reduce drop-off.
Reduce admin load with better structure
A unified site means fewer duplicated updates and clearer ownership of content. The committees and contact structure make that easier to manage.

Why Squid Digital

At Squid Digital, we’re not just “building pages.” We build websites that work in the real world — where committees change, volunteers are time-poor, sponsors want visibility, and parents just want answers fast.

This project shows what happens when you treat a club website like a product: