Be Found Where Your Customers Are Searching
Search is changing. People are no longer relying only on traditional search engines to find businesses, products and answers.
At Squid Digital, we help businesses improve their visibility across Google and the growing number of AI-powered search experiences. Our approach combines SEO with AEO, GEO and AI search strategies to help your business become easier to find, understand and trust.
Whether you need to improve your existing SEO or prepare your website for the changing search landscape, we focus on building a strong search foundation that supports long-term growth.
How We Help:
SEO
AEO
GEO
AI / LLM Search
Our Search Visibility Services
From traditional SEO to emerging AI search, we help businesses build the visibility and search foundations needed to be discovered by the right audience.
SEO Services
Improve your organic search visibility with a strategic approach to technical SEO, on-page optimisation, local search and content.
- Technical SEO
- On-page SEO
- Local SEO
- Keyword research
- Content optimisation
- Search performance analysis
AI Search & Visibility
Prepare your website and content for the growing role of AI-powered search, answer engines and large language models.
- AI search visibility
- AEO strategy
- GEO strategy
- AI-friendly content structure
- Entity and topic optimisation
- LLM visibility
Common Search Visibility Questions
What is Search Visibility & Growth?
Search Visibility & Growth is a broader approach to being discovered online. It includes traditional SEO as well as newer approaches such as AEO, GEO and AI search visibility.
Is SEO still important?
Yes. SEO remains an important part of helping businesses appear in traditional search results. Search Visibility & Growth builds on SEO by also considering how people discover and interact with information through AI-powered search.
How long does SEO take to show results?
SEO is a long-term process and the timeframe can vary depending on your website, competition, industry and current search visibility. Some improvements can be seen relatively quickly, while building stronger organic visibility usually takes longer.
Can you help improve my local search visibility?
Yes. Local SEO can help businesses improve their visibility for searches related to their location, services and target customers.
SEO, AEO & AI Search
What is AEO?
AEO, or Answer Engine Optimisation, focuses on structuring and improving content so it can better answer the questions people ask through search engines and answer-focused search experiences.
What is GEO?
GEO, or Generative Engine Optimisation, focuses on improving how a business and its content can be understood and represented within generative AI and AI-powered search experiences.
Can SEO help my website appear in ChatGPT?
SEO can help provide a stronger foundation for AI visibility because search engines and AI systems rely on accessible, useful and well-structured information. However, visibility in AI platforms depends on how each platform discovers, evaluates and uses information.
How can I improve my visibility in AI search?
A strong foundation starts with clear, useful and authoritative content, a technically accessible website, consistent business information and well-structured information about your services and expertise. We can assess these areas and identify opportunities to improve your AI search visibility.