1 Service Group – Website design + build to unify three specialist divisions under one brand (1 Fire, 1 Water, 1 Mech)
Client: 1 Service Group (Australia) Partner: Squid Digital Overview: 1 Service Group needed a modern website that clearly communicates who they are and what they do—with a particular focus on the infrastructure sector and “essential services” maintenance. The challenge was to bring three
AI Assets – Website Redesign & Build
Client: AI Assets Partner: Squid Digital Overview: AIAssets.io is a PropTech platform helping councils, facility managers, and asset-heavy organisations modernise how they manage asset registers, lifecycle planning, compliance, and reporting. AIAssets needed a website that felt as capable as the platform itself — more
Why Using Squid Digital for Your New Website in 2026 Is a Smart Business Move
In 2026, a website isn’t just something you “need to have.” It’s often the first real interaction someone has with your business — and in many cases, it’s where trust is either built or lost. User expectations are higher than ever.
CRO for SME Homepages: Turn Attention Into Enquiries
A homepage has one job: help the right visitor decide to take the next step. Not admire your brand story. Not scroll a carousel. Decide. Here’s how to make that happen. The seven‑point checklist Outcome‑based headline with the audience named. Primary
The Ultimate Website Tune-Up Guide for Small Businesses
Your website is often the first impression customers have of your business — and just like a car, it needs regular tune-ups to stay in top shape. If your site feels slow, looks outdated, or isn’t bringing in leads like it
Why “Set and Forget” Websites Don’t Work
Your website isn’t a brochure you can print once and forget about — it’s a living, breathing part of your business. It helps people find you, builds trust, and turns visitors into customers. But here’s the truth: a website isn’t something