Core Web Vitals for SMEs: a 30‑day action plan that actually moves revenue
When founders ask why their paid media isn’t converting, we often find the real culprit sitting under the hood: a slow, jittery site. Core Web Vitals (CWV) are Google’s way of measuring the experience people actually feel—how fast the first big piece of content appears (LCP), how stable the page is as it loads (CLS), and how quickly the page responds to input (INP). You don’t need a rebuild to fix these. You need discipline, a speed budget and a 30‑day sprint. What good looks like (in plain English) LCP ≤ 2.5s: The main content paints quickly—think hero image or headline. CLS ≤ 0.1: The layout
Local SEO in Australia: the 2025 service‑business playbook
Local search has become the default discovery path for service businesses across Australia—from plumbers in Parramatta to accountants in Adelaide. If you appear, you get the enquiry. If you don’t, you donate clicks to competitors. This playbook focuses on the few levers that reliably move the map pack and drive calls. Step 1: Nail your Google Business Profile (GBP) Primary category accuracy (e.g., “Plumber”, not “Home Services”). Service area set to realistic coverage; avoid nationwide wish‑listing. Hours, phone, appointment link complete; use call tracking if needed. Products/Services with prices or ranges; add photos monthly. Q&A pre‑seeded with real questions and answers. Step 2: Build location + service
Accelerate Your Online Success: The Importance of Website Performance Optimization
In today’s fast-paced digital world, users expect websites to be fast, responsive, and seamless. Whether you’re a small business owner, a growing eCommerce store, or a digital marketing agency, website performance can be the difference between a thriving online presence and one that struggles to convert visitors into customers. Website performance optimization isn’t just a technical concern—it’s a business imperative. From improving user satisfaction to boosting your search engine rankings, site speed and efficiency directly impact your success online. In this article, we’ll explore why website performance matters, how it influences SEO and user behavior, and the top tools and techniques you can use to optimize your
The Power of UX/UI Design: Turning Visitors into Loyal Customers
In the digital world, where your website is often the first interaction a customer has with your brand, making a lasting impression is everything. But more than just looking good, your site must work well—it should guide visitors effortlessly, build trust instantly, and make action feel natural. This is where User Experience (UX) and User Interface (UI) design come into play. At Squid Digital, we believe great UX/UI is the bridge between a potential lead and a loyal customer. It’s the difference between a user bouncing in frustration and a customer converting with confidence. Let’s explore how thoughtful UX/UI design enhances user experience, increases engagement, and ultimately
What is User eXperience (UX) Design? How can it help your Event experience?
Earlier this year, back in June, a couple of us lucky Squid's we're fortunate to work with the great team that run Cannes Lions, on their ibeacon VIP event network.