Website Maintenance Explained for Australian Businesses
Introduction: Why Website Maintenance Is No Longer Optional Website maintenance is no longer a background task—it’s a core part of running a successful business online. For Australian businesses, a website often acts as the first point of contact, a sales channel,
Proven Web Speed Optimisation Methods to Improve Performance
Introduction: Why Website Speed Matters More Than Ever Web speed optimisation has become one of the most important parts of running a successful website. Whether someone visits an online store, service website, portfolio, or local business page, users expect pages to
SEO vs AEO vs GEO: What Actually Matters in 2026
SEO vs AEO vs GEO is no longer just a technical debate—it’s a practical decision that directly affects how visible your business is online in 2026. If you’re still focusing only on traditional search rankings, you may already be losing
Why WordPress Websites Get Slow: Proven Performance Tips
Introduction Why WordPress websites get slow is one of the most common questions business owners ask after their website has been live for a while. A site that once loaded quickly can gradually become sluggish, difficult to manage, and frustrating for
AI Visibility: What Makes a Business Visible in ChatGPT and AI Search
Introduction AI Visibility is quickly becoming the new battleground for online discovery. More people are now asking tools like ChatGPT instead of scrolling through Google results — and that shift is changing which businesses get seen, trusted, and chosen. The problem? Many
What is User eXperience (UX) Design? How can it help your Event experience?
Earlier this year, back in June, a couple of us lucky Squid's we're fortunate to work with the great team that run Cannes Lions, on their ibeacon VIP event network.
Cannes Lions VIP Experience – ibeacons in the International Festival of Creativity
Earlier this year, back in June, a couple of us lucky Squid's we're fortunate to work with the great team that run Cannes Lions, on their ibeacon VIP event network.
“To Pivot” – Changing your Digital Direction
If you’ve been mixing in the world of startups and tech entrepreneurs then you’ve probably come across this term. If not you might be asking what is a “pivot” or normally termed “to pivot” “To Pivot” is a key ingredient to success,
Are you too close to the prize? Outsourcing your Digital Work.
A Workshop is an amazing opportunity to bring together and collaborate with a number of different people involved with or affected by your work. If they're planned well, they can be incredibly valuable for everyone involved. Workshops are great for brainstorming,
iBeacons – What are they? How can my business use them?
iBeacon is Apple's implementation of Bluetooth low-energy (BLE) wireless technology to create a different way of providing location-based information and services to iPhones and other iOS devices. iBeacon arrived in iOS7, which means it works with iPhone 4s or later,
Squid Digital can now Metamorphosis your Events
Squid Digital have partnered with Eventsquid to offer incredible event registration software in the APAC region. Which includes a Free mobile experience for customers and attendees.
Why Workshop in a Digital World?
A Workshop is an amazing opportunity to bring together and collaborate with a number of different people involved with or affected by your work. If they're planned well, they can be incredibly valuable for everyone involved. Workshops are great for brainstorming,
London 2012 to Rio 2016 – Mobile Metamorphosis: The Digital Olympic Shift
You’ve probably heard that the 2016 Olympics are just around the corner…..well if you’re in Brazil and near Rio de Janeiro they are. The XXXI Olympiad kicks off on the 5th August and is likely to be an amazing 17 days
