How do you keep the afterglow long after the event. Working with engagement, updating news throughout the year, revisiting goals and progress that is relevant to the industry. Reminding attendees what they wanted to know and what they will need to know next year. This can be achieved through EDM’s as well as Social Media platforms.
Today you must have Social Media with your event, it can be one of your closest friends and do a lot of the marketing work for you.