When founders ask why their paid media isn’t converting, we often find the real culprit sitting under the hood: a slow, jittery site. Core Web Vitals (CWV) are Google’s way of measuring the experience people actually feel—how fast the first

Local search has become the default discovery path for service businesses across Australia—from plumbers in Parramatta to accountants in Adelaide. If you appear, you get the enquiry. If you don’t, you donate clicks to competitors. This playbook focuses on the

In the digital world, where your website is often the first interaction a customer has with your brand, making a lasting impression is everything. But more than just looking good, your site must work well—it should guide visitors effortlessly, build

Earlier this year, back in June, a couple of us lucky Squid's we're fortunate to work with the great team that run Cannes Lions, on their ibeacon VIP event network.

We wanted to say a BIG THANK YOU to everyone that touched us & our business in 2016 and we look forward to an amazing 2017 with you involved.

Earlier this year, back in June, a couple of us lucky Squid's we're fortunate to work with the great team that run Cannes Lions, on their ibeacon VIP event network.

If you’ve been mixing in the world of startups and tech entrepreneurs then you’ve probably come across this term. If not you might be asking what is a “pivot” or normally termed “to pivot” “To Pivot” is a key ingredient to success,

A Workshop is an amazing opportunity to bring together and collaborate with a number of different people involved with or affected by your work. If they're planned well, they can be incredibly valuable for everyone involved. Workshops are great for brainstorming,